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List your unit with PSR

A complete route
from asset to outcome.

Valuation, premium presentation, qualified distribution, campaign management and negotiation—run as one accountable owner strategy.

Request a private appraisal
Premium UAE residence prepared for property marketing

Full-service owner representation

More than a listing.
A managed campaign.

Putting a unit online is not the strategy. We establish its strongest defendable position, build the material that supports it, place it in front of relevant demand and use every response to improve the next decision.

Sell
Positioning, buyer qualification, negotiation and transaction coordination.
Lease
Tenant targeting, viewing control, offer review and tenancy progression.
Appraise
A confidential value and competition review before you commit to market.

The marketing system

Every part of the launch
working together.

The exact campaign is matched to the property, audience, exclusivity and owner objective.

01

Price and position

A comparable-led appraisal, competing-inventory review and launch recommendation shaped around your timing and required outcome.

02

Editorial media

Professional photography, vertical video, walkthrough direction, measured floor-plan presentation and copy built around the asset’s strongest details.

03

Launch governance

Listing permits, document readiness, portal standards and a coordinated release across the channels appropriate to the property.

04

Qualified distribution

PSR channels, major UAE portals, private buyer and tenant networks, agent-to-agent circulation and direct database matching.

05

Campaign amplification

Property-specific social content, paid campaign options, retargeting audiences and advisor-led follow-up designed to turn attention into qualified viewings.

06

Reporting and decisions

Enquiry quality, viewing feedback, competing-stock changes and price-position recommendations delivered in a clear owner update.

From instruction to completion

One plan.
Clear ownership.

  1. 01

    Appraise and define

    We agree the objective, evidence, recommended position, service scope and launch timing.

  2. 02

    Prepare and approve

    Media, copy, documentation, permits and distribution material are reviewed before release.

  3. 03

    Launch and qualify

    Campaigns go live, enquiries are responded to quickly and relevant prospects progress to viewings.

  4. 04

    Report and refine

    Owner updates connect activity, feedback and competing supply to practical decisions.

  5. 05

    Negotiate and complete

    Commercial terms and transaction milestones are managed through signing, transfer or tenancy.

What owners can expect

Marketing reach
with operational discipline.

One accountable lead

A named advisor owns the pricing, launch, enquiry response, viewings, negotiation and transaction handover.

Presentation before promotion

We prepare the story, media and information buyers need before campaign activity begins.

Lead qualification

Budget, timing, finance position and intent are checked before a viewing is treated as meaningful demand.

Negotiation to completion

Offers, counteroffers, documentation, conveyancing coordination and key milestones stay connected.

Client experience

Service remembered
for the right reasons.

PSRSelected public client feedbackView the source testimonials

Kamile stood out for her attention to detail, transparency and professional guidance throughout the process.

Reyaz AhmadPublic PSR client review

Jhona was helpful, professional and responsive, making the property experience clear and straightforward.

Dina UvashevaPublic PSR client review

Sameer handled the transaction with clear timing, efficiency and professionalism from beginning to end.

Chris FuentesPublic PSR client review

Yashar Momeni listened carefully, understood the requirements and brought strong market knowledge to the search.

Delaram ZandPublic PSR client review

Fedy was professional, reliable and quick to respond whenever support or an update was needed.

Victoria SirkovaPublic PSR client review

The PSR team was friendly, professional and easy to communicate with throughout the experience.

Louis DanicaPublic PSR client review

Private owner brief

Tell us about
the unit.

Share the community, building, residence type and timing. An advisor will review the asset and contact you to arrange a confidential appraisal.

Your property is not published from this form. Nothing goes to market until the scope, positioning and materials are approved with you.